Pricing
No subscriptions. No setup fees. No ₹1 lakh minimums. Pick a plan per campaign — the commission is added on top of your creator budget, and your money stays in escrow until you approve the content.
12%commission per campaign
Everything you need to run your first campaign
Best for: First-time campaigns, tight budgets
15%commission per campaign
Data-backed campaigns with full attribution
Best for: Brands that need ROI proof for their team or investors
20%commission per campaign
Performance guaranteed or we make it right
Best for: D2C brands that need to show revenue impact
Creators always join free. The commission is paid by the brand — never deducted as a separate creator fee.
The commission is added on top of your creator budget and deposited together into escrow. Creators receive the full budget side of the split.
Standard
Performance
Guaranteed
Pay only on approval. Your deposit sits in escrow with Razorpay until you approve each creator's content. Approve it, and the creator's share is paid out automatically — usually within 24 hours. Nothing moves without your sign-off.
| Feature | Standard12% | Performance15% | Guaranteed20% |
|---|---|---|---|
| Run campaigns | |||
| Creator discovery by language, niche & city | |||
| Campaign brief posting (any Indian language) | |||
| Content review & approval workflow | |||
| Escrow payment protection | |||
| Campaign dashboard | |||
| Priority creator matching | |||
| Measure results | |||
| UTM tracking link per creator | |||
| Click + unique click counting | |||
| Discount code with usage tracking | |||
| Reach projection per creator | |||
| Campaign performance report PDF | |||
| Shopify revenue attribution | |||
| Full ROAS report (revenue ÷ spend) | |||
| Protection & support | |||
| Guaranteed creator payment via escrow | |||
| Auto-release if you forget to review | 14 days | 7 days | 7 days |
| Paid amplification if reach falls 30%+ short | |||
| Dedicated campaign manager | |||
| WhatsApp support during campaign | |||
Until something goes wrong. Going direct means paying a stranger upfront and hoping they deliver — no escrow, no recourse if they ghost, no GST invoice (so no input tax credit on the spend), and TDS under Section 194-O becomes your compliance problem. The commission buys you escrow protection, a GST-compliant invoice, TDS handled, dispute resolution, and tracked results. For a ₹20,000 campaign, that's ₹2,400 of insurance on the whole thing.
Only when you fund a campaign. You deposit your creator budget plus the plan's commission into escrow via Razorpay. Creating an account, browsing creators, and drafting campaigns are all free.
Your deposit is held by Razorpay — not transferred to anyone — until you approve the creator's content. Approve it and the creator is paid automatically. If a campaign is cancelled before content is approved, your budget is refunded per our Refund Policy.
Yes. The plan is chosen per campaign, not per account. Run your first campaign on Standard, then switch to Performance when you need attribution data — the commission rate is locked per campaign when you create it.
If your campaign's actual reach lands more than 30% below the projection we showed you, we run Instagram story ads to close the gap — funded from the plan's commission, not from a new invoice.
No. Creators join free, apply free, and keep everything except the platform commission already included in the campaign budget. There are no listing fees or subscription charges for creators — ever.
Campaigns start at ₹5,000 per creator engagement, and most first campaigns run well from ₹20,000 total. There is no ₹1 lakh enterprise minimum here — that's the point.